Rise Of Digital – Digital Marketing Agency In Pune India

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Top Search Engine Marketing Services In Pune India

GET YOUR BUSINESS RANK ON FIRST PAGE ON SEARCH ENGINE
Are You Looking For SEM Services To Improve The Visibility Of Your Business In Search Engines? Then You Have Come To The Right Place.

What is Search Engine Marketing ?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase.

Why Search Engine Marketing Important?

Search Engine Marketing refers to a variety of techniques and strategies a company can use to generate more visitor traffic from search engine results pages (SERPS) to a website. The goal of SEM is to promote a website’s visibility using paid search, contextual advertising, and organic search rankings. SEM is an important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are. With this in mind, SEO can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions. But it doesn’t always go this way

How Search Engine Marketing Works?

Pay Per Click (PPC) advertising is the most common form of paid SEM. PPC ads are the ones you see at the top of your Google search with the word “ad” written discreetly next to the link. Search engines such as Google sell keywords to the highest bidder. One of the nice things about this form of advertising is that – as the name suggests – you only pay for the ad when someone actually clicks on it.

Other forms of paid SEM include banner ads, remarketing as well as ads on social media sites such as Facebook or YouTube.

It is usually not necessary for a business to engage in all of these forms of SEM but we do usually recommend a mix depending on the business and its specific goals.

Search Engine Marketing Vs Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in the search results by having the most relevant content for a given keyword search.